If you want to start a blog and make money off it, most people will tell you that you have to choose a topic that you are passionate about. If your passion happens to be music, you are up against some established bloggers, and it is important that you find a way to stand out and reach the people who are the most likely to buy from you or engage with your site. Below you will find a few tips on how to make blogging pay your bills long term.
The first thing you have to keep in mind is that you have to be consistent when it comes to posting. Be clear on what you stand for and who you are talking to. It might be a good idea to find your ideal client and create a plan to address them directly through your blog. Create a blogging schedule and learn how you can improve your reach, with statistics in mind. Find out when your readers are online and what type of content they are engaging the most with.
Different Post Formats
When you start your blog, you will need to get to know your audience. This entails research and measuring engagement. Make social media one of your main sources of traffic, especially if you have a limited marketing budget. You can easily increase your skills to make the most out of your marketing; there are plenty of great tools and resources available on the internet that will help you become better at engaging with your audience.
Focus On Engagement
Many startup business owners make a mistake by focusing on the wrong numbers. You want to reach the right people who will interact with your brand and become raving fans. You have to measure the engagement on every post on your blog and social media accounts and find out what really appeals to your audience, so you can get more results with less effort.
Build a Fan Base
As a music blogger, you might want to build a fan base, not just an audience. There are plenty of ways you can do this. For example, you could create competitions on Facebook and Instagram, arrange giveaways, or tap into other people’s audience using influencer marketing. You should make the most out of your business reach by finding people who already have the traffic you are looking for.
Become Familiar with the Industry
If you want to establish yourself as an expert, you will need to be more knowledgeable than most people out there. That means that you might want to pursue some kind of accredited qualification. You can, for example, enroll in an audio engineering degree program and learn as much as you can about the industry and the different techniques used by musicians and technical staff.
Starting a music blog requires research and planning. Create a posting calendar and improve your knowledge every day, so you can provide consistent value to your readers.